Societal norms have pushed both women and men to physically and mentally unhealthy ways of feeling sexually attractive. Feeling clean “down there” is perfectly fine, so long as it is healthy for your body; which, the popular act of douching is not. The practice of douching began with the intention of working as a feminine hygiene product and as a contractive. Massive marketing campaigns in the early 20th century consisted of blaming women’s personal hygiene for their relationship troubles. Feminine hygiene companies have made it a norm for women to smell and be clean “down there” at all times in order to be attractive, this of course is just down right ugly.